‘WHAT IS THIS?’: Sydney Sweeney’s Sports Betting Ad Sparks OUTRAGE As Female Athletes Fire Back
Sydney Sweeney’s provocative Novig sports betting campaign has sparked a fierce backlash from athletes who say the ad sexualises women instead of celebrating their skill and dedication. Olympic and professional athletes, including gymnast Gracie Kramer and Australian water polo player Tilly Kearns, have publicly criticised the campaign, with some calling out what they see as misogyny in the messaging. Sweeney, who is also a strategic partner and equity holder in Novig, has defended the campaign’s playful concept and appeared to respond by highlighting athletes who have previously posed nude.
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